Changing demographics are having an effect on the local food market.  If you were to look in any telephone directory, you would notice more “ethnic” sounding names, especially among professionals.  As an Extension Specialist for Agriculture and Natural Resources here at WVSU, I am currently looking into the changing demographics of the state and how it affects one thing we all can relate to—FOOD!  West Virginia is known as one of the unhealthier states in the United States, but many of its citizens are looking for alternative food options.  During an informal survey conducted at a local international grocery store, mosque, and synagogue, many participants agreed that they would like to have lamb and goat meat that are locally grown and prepared for consumption. With its wonderful natural resources and mountainous topography West Virginia is an ideal place to raise more specialty foods such as goat and lamb.  Not to mention the number of Vegetarians in West Virginia who would like more variety in their diets.
 
In 2007, it was brought to the attention of WVSU Extension Service that there was an increasing demand for Halal foods as noted in the podcast entitled “Ethnic Foods.” Halal foods are lawfully permissible for Muslims to eat, much like Kosher foods are lawfully permissible for Jews to eat.  Upon further research I discovered that the Halal market has an estimated worth of $217 billion dollars worldwide.  However, the extent of my research and its’ educational components are by no means limited to religious preference. Studies have actually shown that foods that are prepared in a Halal or Kosher manner are actually better for the body.  Therefore, aside from religious preference or ethnic backgrounds, niche markets include those who are more health conscious, the elderly, and people who just want more variety in their daily food options.  This new economic development possibility will not only facilitate keeping the money within the state by using its natural resources, but also keeping its citizens happier and healthier.  However, bringing the process to fruition is by no means a quick process.  It will take years of time, money, and support from the citizens of the Mountain State. Is this an investment that West Virginia is ready to make? Will not having specialty food market initiatives in place mean that West Virginia will lose some of its health care or education professionals to other states that have met the alternative food market needs of its people?